In her book, “Corporate Karma,” Peggy Pelosi outlines how business can move forward by giving back in a systematic, strategic way. All facets of an organization can mobilize to give time, money, products or services to specific causes that meld well with the corporate image. No more ad hoc giving. Giving with a gain toward maximizing the fit and strategic alliance. Corporate philanthropy with a clear mandate and therefore more bang for the buck.
Well, thanks Peggy. It sounds great. We tried it, we really did. A company such as ours that makes granola cereals and bars could align with a morning school kids program to help provide nutritious breakfasts to kids who would otherwise go hungry. It worked. (more…)
